Why We’re Different

Why We’re Different

Recently, I attended my NFL game in Tampa Bay. I’ve been to many different games around the country, but never there. It was a great evening, topped off in the dying seconds by the Bucks snatching victory after being down by a field goal. A great finish!

What made it a really great evening was the company I was with. My brother invited me out for the game, and it was his companionship that really made the evening buzz. We had some laughs, a few drinks and plenty of stuff in between. We shared memories unrelated to our friendship because they deepen our relationship. 

You see, humans thrive on relationships. We form them regularly and with almost any kind of entity, living—like a friend, partner or pet—or not, such as a car or barbell. We can even form relationships with characters in books, TV shows and Star Wars movies.

While many of you reading this are, like my wife, more than comfortable spending time alone, we almost always thrive when we’re in the company of those nearest and dearest.

Jurassic CrossFit clients will have heard the phrase “intimate, not transactional” in conversations with us. You can get a transactional relationship almost anywhere. At the dairy, the service station or at the gym, where the guy behind the counter, busy cruising tik tok, grunts as you swipe your card in.

This is all well and good, but those relationships rarely last, and your loyalty to that business changes as quickly as the price of milk or gas.

Then there are the intimate relationships we form. With our spouse, family and close friends; maybe our doctor or other trusted professionals.

This is where Jurassic CrossFit thrives.

We don’t lead a sea of people following a choreographed routine, so we don’t do mass-market relationships, either. We work on a one-to-one basis. As a potential new client, you’ll sit down with us down for a chat about you, your goals and fears, your hopes and wants. We prescribe a structured approach, starting with your most important needs. This might be nutrition, mobility or even confidence.

Your fitness journey at Jurassic CrossFit will always begin with one-on-one coaching with an individually designed personal-training session. This is how we earn your trust. We don’t sell you on cheap memberships and long-term contracts; we coach you with expertise and care.

Trust is a crucial part of this equation.

Those of you who’ve been to the gym know I have a dog Gracie, and she has the habit of being a little exuberant at times (like her dad). There’s a reason for this. Gracie is a crazy puppy and has some anxiety issues that we work on together.

When we got Gracie, it was easy for me to accept her, as I wanted to help her relax and develop into a confident dog. For Gracie, it was much more difficult. She had to learn to trust us and to develop consistency and patience.

I’ve had Gracie for nearly two years now, and it’s still a work in progress. We’ve made huge leaps in her development, but there is always more to be done.

You are no different.

We’ll accept you immediately, but for you, the process might be harder.

You may have been burned by false promises and had unrealistic expectations placed upon you by well meaning but inexperienced fitness instructors. You may have been sold the dream by a nutrition program promising lifelong weight loss—as long as you’re starving yourself or buying their meal-replacement products.

These experiences take time to recover from, and intimate relationships are the most effective way to do so.

Believe me, I know. Next time you’re in Nicoma Park, stop by and ask Gracie!

Written by Lucas Allen

Inspiration provided by Paul Richards.